Since I’ve been in Cajamarca I’ve had the opportunity to spend a lot of time with the awesome staff of Multicredit, our microfinance program partner.
First, there is Bertha, who is in charge of business support for our loan recipients. She teaches our women about useful topics like customer service and marketing. She also makes periodic follow-up visits to see how they are implementing what they have learned. Have they named their business? Do they have a visible list of prices? Do they know how to treat their customers? Loan recipient Nancy Cacho says that Bertha taught her how to differentiate her business by giving it a name and a logo. She plans to decorate her ice cream stand with the logo “Helados Nancy” to stand out from the competition.
DiscoverHope is very fortunate to have women like Bertha and Elizabeth as program partners. They are willing to do whatever it takes to make our village banks successful, whether it means trekking through the countryside of Baños del Inca to reach faraway houses, meticulously compiling monthly reports, or spending long hours meeting with women.